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Summary of brand and category changes
The BrandZ™ Top 100 Most Valuable Chinese Brands 2017 rose 6 percent in value, to $557 billion.
Tencent remained China’s most valuable brand, increasing 29 percent, following a 24 percent increase a year ago and almost doubling in value in 2015.
E-commerce giant Alibaba moved into second place in the BrandZ™ China Top 100, ahead of China Mobile, the world’s largest telecom provider.
Xueersi and New Oriental, education brands, led brand value growth, rising 58 percent and 43 percent, respectively.
Letv and Tencent, technology brands, and the food and dairy brand Mengniu, led the BrandZ™ China Top 100 in Brand Contribution, the BrandZ™ metric that measures the strength of brand alone with financial and other factors stripped away.
Seven brands entered the BrandZ™ China Top 100 for the first time in 2017: retailer vip.com; China CITIC Bank; technology brand iQiyi; Helian Home, an apparel leader; travel agency Caissa; the car brand Geely, and Vatti, a home appliance maker.
Two retailers, Semir and Gome, returned to the BrandZ™ China Top 100 after an absence of several years.
Education and travel agencies led the 20 categories in the BrandZ™ China Top 100 in value increase, rising 46 percent, far outpacing the overall 6 percent ranking rise.
Lenovo led the BrandZ™ China Top 100 in the proportion of revenue gained from overseas business, at 72 percent. Two other technology brands followed Lenovo in the proportion of global business: Huawei, 58 percent and ZTE, 47 percent.
The BrandZ™ China Top 100 Portfolio, which includes all the Brands in the China BrandZÔ Top 100, far outperformed the MSCI China Index, improving 76 percent since July 2010, compared with a 6 percent rise for the MSCI China Index.
A stock portfolio of the brands in the BrandZ™ China Top 100 with the strongest Brand Contribution was up 152.7 percent over the same period. Brand Contribution is the BrandZ™metric that measures the strength of brand alone with financial and other factors stripped away.
For the first time, Chinese brands exceeded multinationals competing in China in Brand Power, the BrandZ™ metric of brand equity, the consumer inclination to select a particular brand.
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